Evolution of an SDR

When an SDR is incorporated into the outbound team of a SaaS start-up, it is essential to consider the development he/she will experience.

We’ve come to believe that the only possible evolution of an SDR is a career in sales. But is this assumption correct?

Sales Reps are usually a young profile with a lot of potential that are just beginning a commercial career in this sector. They are candidates full of ambition, looking for a powerful development within the company.

But what is the direction of such development?

  • A third of them evolve into Business Development Manager (BDM) or Account Executive (AE), where they close deals already.
  • Another third evolve towards another department of the start-up, such as Marketing or Costumer Success. These profiles meet objectives and work well in the company, however, they decide that sales are just not for them.
  • The last third will continue their trajectory in another sector. Not anyone can become a good SDR. Just like any job in sales, SDR jobs are taxing and tough, so a significant number of Sales Reps decide to redirect their career.

Whatever the evolution of an SDR ends up being in the startup, it is undeniable that initiating their career as a Sales Rep will be very useful. It will provide reps with knowledge about leads, how to deal with them and their concerns.

Want to learn about the SDR profile? Find out about the expectations of an SDR.

Want to read more fresh content about the role of an SDR and sales teams? Check out more articles.