The first attractive that the SDR role has is the fact that it’s in a startup. Most candidates look to break the monotony of their past roles and start in a dynamic company, without a strong hierarchy, with a young, modern and, if possible, multicultural environment. Additionally, lots of SDRs tend to be recent graduates, and working in a startup allows them to gain a general vision of the functioning of a business.
There is also the fact that they have a voice. How many times has one been at work, wishing to change a small part of the process? Some SDRs come frustrated from previous jobs, where they had found a glitch in the process and come up with an interesting suggestion, but due to hierarchy or company policy, their ideas were ignored. Sales Reps want to have the flexibility and the possibility to give their own input to improve the company.
Moreover, another factor which they consider important is the real impact their work has on the company. Especially in smaller companies, an increase in sales and the respective growth in the company is very noticeable and SDRs know that it’s in part due to their effort. In this sense, they land a job where they can feel accomplished.
On another hand, an aspect which is very searched for is a good team. Often, being more directly responsible for the growth of a company means that teammates are even more motivated with the project. This helps with teamwork, as all members work to the same aim and are more predisposed to give 100%, eliminating individualisms and free riding.
Finally, Sales Reps encounter a real possibility for growth and development. It is very common to be willing to change jobs because you feel stuck. The SDR role is an initial position, in which you land in the company, learn about it, and after a short time you evolve intoanother position, be it an Account Exectutive, Customer Success or any other area. Such possibility of a genuine development, which is not strictly stipulated by terms of seniority, gives extra attraction to the role.
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