How to attract and retain talent in 2022

The recruitment industry has suffered a 180º shift in 2022. In previous years, companies would access a reasonably sized talent pool with ease. However, this situation has changed, meaning that companies need to go the extra mile to attract and retain talent.

So how can employers access top talent?

There are a few variables we should consider to attract and retain talent, such as a strong corporate branding and a well built recruitment strategy

But let’s not stop here. 

Put yourself in the candidates’ shoes. What do employees value most in 2022?

We’ve done the hard work for you and we’ve asked candidates what is most important for them when considering new opportunities – check here the results.

It shouldn’t come as a surprise that the most valued factor is a good work-life balance (60%). Especially after the pandemic, people have turned to value a flexible workplace that allows them to have a quality life outside of work. In fact, ‘burnout’ and ‘wellbeing’ were hot topics in 2020. 

Whether it’s working from home every so often or offering more flexibility on working hours, providing a healthy work-life balance is a must for every company to attract and retain talent. 

This doesn’t mean that other factors aren’t important too. Having opportunities for growth (18%) and a fair salary (16%) came second and third respectively. And the truth is that if employers don’t provide these two, it will be unlikely that many candidates will be interested in the opportunity – even if the company is flexible with their work-life balance policies. Let’s not forget the relevance of a fair salary on the ‘Great Resignation’.

What does this mean?

Most candidates prefer to have a better work-life balance than a higher salary. They’re ready to compromise on the salary, for instance, if that translates into an improvement in their personal life.

And how do candidates value the product and company?

To the surprise of many, these are not within the highest valued factors for potential employees (6%). Some people develop an interest for specific fields, but the data proves that this is not enough to attract and hire talent on its own.

However, despite stating the obvious, we’re treating with humans. We all have different priorities and motivations and, for this reason, it’s imperative that we understand what makes our candidates tick before sharing our proposal.

Are you looking to hire sales talent? Get in touch.

Want to read more fresh content about the role of an SDR and sales teams? Check out more articles.